Overview

The Baltzan and Phillips approach in Business Driven Technology discusses various business initiatives first and prolifically through the Business Plug-Ins, and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. With 21 Business Plug Ins, instructors may customize the degree in which the business initiative is explored prior to the technology solution making those possible. This approach takes the difficult and often intangible MIS concepts, brings them down to the student's level, and applies them using a hands-on approach to reinforce the concepts. BDT provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDT is designed to give students the ability to understand how information technology can be a point of strength in an organization.

Full Product Details

Author:   Paige Baltzan ,  Amy Phillips
Publisher:   McGraw-Hill Education - Europe
Imprint:   McGraw-Hill Professional
Edition:   4th edition
Dimensions:   Width: 22.40cm , Height: 3.10cm , Length: 28.50cm
Weight:   1.635kg
ISBN:  

9780077359355

ISBN 10:   0077359356
Pages:   616
Publication Date:   16 October 2009
Audience:   Professional and scholarly ,  Professional & Vocational
Replaced By:   9780070998568
Format:   Mixed media product
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Unit 1: Chapter 1: Business Driven Technology Chapter 2: Identifying Competitive Advantages Chapter 3: Strategic Initiatives for Implementing Competitive Advantages Chapter 4: Measuring the Success of Strategic Initiatives Chapter 5: Organizational Structures that Support Strategic InitiativesUnit 2: Chapter 6: Valuing Organizational Information Chapter 7: Storing Organizational Information - Databases Chapter 8: Accessing Organizational Information - Data Warehouse Unit 3: Chapter 9: Enabling the Organization - Decision Making Chapter 10: Extending the Organization - Supply Chain Management Chapter 11: Building a Customer-Centric Organization - Customer Relationship Management Chapter 12: Integrating the Organization from End-to-End - Enterprise Resource Planning Unit 4: Chapter 13: Creating Innovative Organizations Chapter 14: E-Business Chapter 15: Creating Collaborative Partnerships Chapter 16: Integrating Wireless Technology in Business Unit 5: Chapter 17: Building Software to Support an Agile Organization Chapter 18: Managing Organizational Projects Chapter 19: Outsourcing in the 21st Century Chapter 20: Developing a 21st Century Organization Business Plug-Ins: B1 Business Basics B2 Business Process B3 Hardware and Software B4 Enterprise Architectures B5 Networks and Telecommunications B6 Information Security B7 Ethics B8 Supply Chain Management B9 Customer Relationship Management B10 Enterprise Resource Management B11 E-Business B12 Global Trends B13 Strategic Outsourcing B14 Systems Development B15 Project Management B16 Operations Management B17 Organizational Architecture Trends B18 Business Intelligence B19 global Information Systems B20 Innovation, Social Entrepreneurship, Social Networking, and Virtual Worlds B21 Mobile Technology Technical Plug-Ins: T1 Personal Productivity Using IT (OLC only) T2 Basic Skills Using Excel (OLC only) T3 Problem Solving Using Excel (OLC only) T4 Decision Making Using Excel (OLC only) T5 Designing Database Applications (OLC only) T6 Basic Skills Using Access (OLC only) T7 Problem Solving Using Access (OLC only) T8 Decision Making Using Access (OLC only) T9 Designing Web Pages (OLC only) T10 Creating Web Pages Using HTML (OLC only) T11 Creating Web Pages Using Dreamweaver (OLC only) T12 Creating Gantt Charts with Excel and Microsoft Project (OLC only)

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Author Information

Paige Baltzan teaches in the Department of Information Technology and Electronic Commerce at the Daniels College of Business at the University of Denver. She holds a B.S.B.A. specializing in Accounting/MIS from Bowling Green State University and an M.B.A. specializing in MIS from the University of Denver. Paige also teaches online at Strayer University. She is the coauthor of several books, including Business Driven Technology, Essentials of Business Driven Information Systems, I-Series, and a contributor to Management Information Systems for the Information Age. Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States, as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie. Amy Philips is Professor of Information Systems at Pittsburgh State University. She holds a B.S. in Mathematics and Computer Science and an M.B.A from Pittsburg State and a Ph.D. in Information Systems from the University of Texas at Arlington. She has published in various journals including the Journal of Global Information Management and the Journal of Computer Information Systems. She serves on various editorial boards and is a coauthor of Case Studies in Information Technology and the concepts books of the I-Series, entitled Computing Concepts. Maeve has been teaching for 20 years and lives in Pittsburg, Kansas, with her husband, Slim.

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