Overview

Business Development is often misunderstood as just sales. In reality, it is the strategic engine that drives growth, relationships, and long-term value across industries. Business Development Unplugged demystifies BD by combining structured frameworks, real-world insights, and practical skill-building drawn from Indian business contexts. Designed for MBA students, young professionals, and practitioners, the book moves beyond theory to explain how business development actually works-from understanding markets and customers to generating demand, managing pipelines, negotiating, and closing deals. Blending academic rigor with classroom-tested explanations, industry examples, reflective questions, and short caselets, this book equips readers to think and act like business developers-not just sales executors. Whether you are preparing for BD roles, navigating early career challenges, or looking to strengthen your strategic perspective, this book offers a clear, grounded, and practical guide to mastering business development in real markets.

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