Business Development: Prozesse, Methoden und Werkzeuge
Author:   Andreas Kohne
Publisher:   Springer Fachmedien Wiesbaden
Edition:   3. Aufl. 2022
ISBN:  

9783658379131


Pages:   175
Publication Date:   02 December 2022
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Business Development: Prozesse, Methoden und Werkzeuge


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Author:   Andreas Kohne
Publisher:   Springer Fachmedien Wiesbaden
Imprint:   Springer Vieweg
Edition:   3. Aufl. 2022
Weight:   0.335kg
ISBN:  

9783658379131


ISBN 10:   3658379138
Pages:   175
Publication Date:   02 December 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   German

Table of Contents

Business Development: Rolle, Rollenprofil, Organisationseinheit, Prozess.- Portfoliostruktur, -managegement und -lebenszyklus.- Ressourcen.- Zielmarkt.- Marktbearbeitungsstrategie.- Fallstudie.- In sechs Schritten zum Business Development.

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Author Information

Andreas Kohne arbeitet als Business Development und Vertriebs-Manager. Der Experte für Innovation, Transformation und Kommunikation ist gefragter Speaker und Trainer. Der Autor hat an der TU Dortmund in Informatik promoviert und schreibt Fachbücher in den Bereichen IT, Business und Marketing.

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