Business Development: Processes, Methods and Tools
Author:   Andreas Kohne
Publisher:   Springer Fachmedien Wiesbaden
Edition:   2nd ed. 2023
ISBN:  

9783658388430


Pages:   162
Publication Date:   01 December 2022
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Business Development: Processes, Methods and Tools


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Full Product Details

Author:   Andreas Kohne
Publisher:   Springer Fachmedien Wiesbaden
Imprint:   Springer Vieweg
Edition:   2nd ed. 2023
Weight:   0.315kg
ISBN:  

9783658388430


ISBN 10:   3658388439
Pages:   162
Publication Date:   01 December 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Business Development: role, role profile, business unit, process.- Portfolio structure, management and life cycle.- Resources.- Target market.- Market cultivation strategy.- Case study.- Six steps to Business Development.

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Author Information

Andreas Kohne works as a Business Development and Sales Manager. The expert for innovation, transformation and communication is a sought-after speaker, trainer and consultant. The author has a doctorate in computer science from the TU Dortmund and writes reference books in the areas of IT, business and marketing.

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