Overview

HOW TO WRITE THE BUSINESS LETTER: 24 chapters on preparing to write the letter and finding the proper viewpoint; how to open the letter, present the proposition convincingly, make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospects and get orders by letter The practical uses of the business letter are almost infinite: selling goods, with distant customers, developing the prestige of the house-there is handling men, adjusting complaints, collecting money, keeping in touch scarcely an activity of modern business that cannot be carried on by letter. Do you find it necessary to adjust the complaint of a client or a customer? A diplomatic letter at the first intimation of dissatisfaction will save many an order from cancellation. It will soothe ruffled feelings, wipe out imagined grievances and even lay the basis for firmer relations in the future. So you may run the gamut of your own business or any other. At every point that marks a transaction between concerns or individuals, you will find some way in which the letter rightly used, can play a profitable part.

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9781805473886

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