Overview

TAKE CONTROL OF YOUR BRAND Think you need a large budget and a giant marketing firm to brand your business? Not so fast. This guide breaks branding down into easy-to-understand, easy-to-execute steps, giving non-designers everything they need to create winning brands and successful business marketing. In this book you'll learn: How to create a brand that genuinely represents your business and what you're selling... And how to wrap your branding elements into every aspect of your business. How to conduct market research on a limited budget... It is totally possible to do this without breaking the bank! How to assess your brand and those of your competitors... It's time to get to know yourself and the competition. How to identify, target and market to your business' specific audience... Yes, it's REALLY that important. Without defining a target audience you're squelching your chance at ultimate success. How to name your business and create your mission statement... Choosing a name for your business can be a challenge - and fun. How to build your brand's identity... I'll teach you how to create a logo, tagline, and visual elements that will reinforce your brand message and make it memorable. How to expand your reach... I'll show you how to use social media to reach your target audience and get them to engage with your brand. Whether you're just getting started, or are looking for a branding refresh, this tutorial offers you straight-forward, organized guidance to tackle your branding with confidence and ease!​

Full Product Details

9780998316703

Table of Contents

Reviews

You have broken it down to the bare bones so that anyone can read, understand and begin to implement. The company that I am currently working for would benefit greatly from this guide. We have done similar retreats with marketing companies, costing us thousands of dollars, with no results - but this book would be a great resource to have for a company that is either starting up or trying to restart their image. - Ann Brown, Pacemaker Steel What a great product! Succinct with valuable information. This book gave me a great start to re-branding my practice. I really liked the worksheets and appreciated the Pro Tips! - Megan Banker, Ott Chiropractic As a new business owner myself, I was very unsure of where to begin. I knew the service I wanted to provide, but not how to get it out to potential customers or what to make it look like in order to attract the type of customers I wanted. This book broke down everything in a step by step guide that allowed me to form a clearer picture of my goals. I also felt more empowered because of all the great resources and information it provided. I would highly recommend this book to anyone starting a new business as well as anyone who would like to look at their existing business with a fresh perspective. - Mary Beth Besler, The Dance Lab

"""You have broken it down to the bare bones so that anyone can read, understand and begin to implement. The company that I am currently working for would benefit greatly from this guide. We have done similar ""retreats"" with marketing companies, costing us thousands of dollars, with no results - but this book would be a great resource to have for a company that is either starting up or trying to restart their image."" - Ann Brown, Pacemaker Steel ""What a great product! Succinct with valuable information. This book gave me a great start to re-branding my practice. I really liked the worksheets and appreciated the Pro Tips!"" - Megan Banker, Ott Chiropractic ""As a new business owner myself, I was very unsure of where to begin. I knew the service I wanted to provide, but not how to get it out to potential customers or what to make it look like in order to attract the type of customers I wanted. This book broke down everything in a step by step guide that allowed me to form a clearer picture of my goals. I also felt more empowered because of all the great resources and information it provided. I would highly recommend this book to anyone starting a new business as well as anyone who would like to look at their existing business with a fresh perspective."" - Mary Beth Besler, The Dance Lab"

""You have broken it down to the bare bones so that anyone can read, understand and begin to implement. The company that I am currently working for would benefit greatly from this guide. We have done similar ""retreats"" with marketing companies, costing us thousands of dollars, with no results - but this book would be a great resource to have for a company that is either starting up or trying to restart their image."" - Ann Brown, Pacemaker Steel ""What a great product! Succinct with valuable information. This book gave me a great start to re-branding my practice. I really liked the worksheets and appreciated the Pro Tips!"" - Megan Banker, Ott Chiropractic ""As a new business owner myself, I was very unsure of where to begin. I knew the service I wanted to provide, but not how to get it out to potential customers or what to make it look like in order to attract the type of customers I wanted. This book broke down everything in a step by step guide that allowed me to form a clearer picture of my goals. I also felt more empowered because of all the great resources and information it provided. I would highly recommend this book to anyone starting a new business as well as anyone who would like to look at their existing business with a fresh perspective."" - Mary Beth Besler, The Dance Lab

Author Information

Tab Content 6

Countries Available