Overview

Now published by Sage Business and Professional Communication: Principles and Skills for Leadership focuses on the essential concepts and skills of business and professional communication, emphasizing leadership in today's global workplace. Authors Steven A. Beebe, Timothy P. Mottet, and new co-author Seth S. Frei structure the text around five core communication principles, offering a practical and accessible framework. These principles are explored through real-world applications, such as workplace relationships, interviewing, teamwork, and presentations. Students gain a deeper understanding of their own communication habits, learn to craft clear and impactful verbal and nonverbal messages, develop strong active listening skills, and refine their ability to adapt communication strategies to meet the needs and styles of others. The Fourth Edition features updated research and pedagogy, including insights into modern technologies like AI, equipping students to meet the communication and leadership challenges of the modern workplace. Sage Vantage Learning Platform This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. Highlights include: Assignable multimedia activities with assessment--including video, data, reading, and self-assessment activities-- tied to learning objectives and curated exclusively for this text bring concepts to life. Watch a sample video now. NEW! An AI Literacy module prepares students to engage confidently with today's AI tools through an interactive, outcomes-focused experience--with minimal instructor lift and no course redesign required. Available exclusively in Sage Vantage and written by professors who teach and publish about AI, the AI Information Literacy, Academic Integrity, and Responsible AI Use integrates video, data-driven examples, applied activities, Knowledge Checks, and built-in assessments that help instructors track student understanding. Focused on strengthening critical thinking, the module teaches students how to evaluate AI outputs for accuracy and bias while developing responsible prompting strategies that support academic success without compromising students' intellectual growth. Instructors, see how Vantage works! Take a brief self-guided tour with our interactive demo

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9781071999141

Table of Contents

Reviews

Strengths include enhanced research on the new ways of communicating at work, especially with technology.--Toby Rabbin This text dives deep into American corporate culture, trends within the workplace, and how to find one′s vocational calling. Students get valuable insight into today′s marketplace (domestically and abroad) and Beebe et al provides cutting edge research on how to make students more marketable, critical thinkers and personal branding skills to land dream careers.--Karley Goen This textbook is very well written and covers a variety of topics. Some of the greatest strengths include coverage of the remote aspect of business for both leadership and presentations, effective virtual communication, and application of electronic communication strategies.--Louis Falk When addressing leadership, one needs to remember that one cannot be a leader of others until he/she can lead themselves. Self-leadership is so important for students to understand. In addition to the emphasis on leadership, this textbook focuses on the here and now while also keeping the foundations and core principles of business and professional communication.--Diana Cooley

Author Information

Dr. Steven A. Beebe is Regents' and University Distinguished Professor Emeritus of Communication Studies at Texas State University. He served as chair of his department at Texas State for 28 of his 33 years at Texas State, and concurrently as associate dean of the College of Fine Arts and Communication for 25 years. Before joining Texas State University, he was on the faculty of the University of Miami (Florida) for 10 years. Professor Beebe is author and co-author of 16 books (with editions totaling more than 85 books) that have been used at hundreds of universities by millions of students throughout the world. He has also authored or co-authored more than 75 articles and book chapters and 230 professional papers and presentations with an emphasis on communication skill development. Dr. Beebe has been a Visiting Scholar at both Oxford University and Cambridge University and has given lectures and conference presentations internationally. He remains a highly sought-after speaker, trainer, and consultant on various communication topics for numerous Fortune 500 companies and government agencies. Dr. Beebe served as president of the National Communication Association and has received his university's top awards for teaching, research, and service; he was named a Piper Professor for the State of Texas. He received the Scholar of the Year Award by the Religious Communication Association for his work on C. S. Lewis and communication based on an unpublished, partial book manuscript, written by Lewis, that Steve discovered at Oxford University that was to have been co-authored by both C. S. Lewis and J. R. Tolkien. He received the Lifetime Achievement Award from the National Communication Association, Division of Training and Development. He also received the Wallace A. Bacon Lifetime Teaching Excellence Award from the National Communication Association. The National Speaker's Association has named him Outstanding Communication Professor in America. He enjoys traveling, reading, researching and writing about C. S. Lewis, and playing the piano. He is also a struggling cellist.Dr. Timothy Mottet is a senior consultant with the American Association of State Colleges and Universities. Dr. Mottet served as the president of Colorado State University Pueblo from 2017-2023. He is a dynamic and accomplished leader in higher education, known for his visionary approach and commitment to student success. He served as President of Colorado State University Pueblo from 2017-2023, where he spearheaded a comprehensive transformation that redefined the institution as a vibrant, inclusive, and forward-thinking ""people′s university."" This revitalization led to national recognition, including being named one of the country′s ""up-and-coming Hispanic Serving Institutions"" by Forbes magazine. Tim's extensive career spans over three decades in higher education with an additional decade in the airline industry. As a senior consultant for the American Association of State Colleges and Universities, Dr. Mottet partners with university presidents and their leadership teams across the country on strategic planning, talent management, leadership development, communication effectiveness, and assessing and cultivating organizational culture. He is particularly skilled in helping leaders navigate complex challenges, build consensus among diverse stakeholders, and foster innovation. Additionally, he serves as Senior Consultant with Academic Search--a higher education executive search firm--where he recruits talent for university clients. Dr. Mottet is a prolific scholar and author. He has co-authored four books and published more than 60 peer-reviewed journal articles and book chapters. His research explores the intersections of communication, personality, and cognition, with applications in instructional, organizational, and interpersonal contexts. He is a certified trainer for the Franklin Covey group and frequently provides communication, leadership, and organizational training to clients in a wide range of industries. He holds degrees from William Jewell College (BA), Boston University (MS), and West Virginia University (EdD). Tim and his spouse, Rick Gonzalez, live in south Texas and enjoy scuba diving, navigating art galleries, helping at animal shelters, and spending quality time in New Orleans. Dr. Seth S. Frei is Assistant Dean and Chief of Staff in the McCoy College of Business at Texas State University, where he also serves as Associate Professor of Instruction. He has taught at Texas State University for 15 years and values every opportunity to be in the classroom. Dr. Frei has taught various undergraduate and graduate courses in management and communication at Texas State University and the University of Texas at Austin, including Business Communication, Leadership and Communication, and Management of Organizations. His teaching has been recognized with multiple awards, including the College Achievement Award for Excellence in Teaching and the Award for Excellence in Online Teaching. One of Dr. Frei's points of pride is teaching on an annual education abroad program where students experience business communication across cultures. He also has the honor of serving as faculty advisor for the Hispanic Business Student Association at Texas State University, a hardworking and dedicated group of students with grit and resilience. Dr. Frei has co-authored numerous journal articles and book chapters on professional communication, training and development, and instructional innovation. Dr. Frei's research has been presented at national and international conferences. He is also a dedicated leader in professional organizations, serving in various capacities for the Association for Business Communication, Central States Communication Association, and the National Communication Association. In addition to his academic roles, Dr. Frei has worked as a consultant with clients including Fortune 500 companies and small businesses, providing expertise in public speaking, leadership development, and organizational effectiveness. Outside work, he enjoys spending time with his family as they travel the world together. He also enjoys woodworking and gardening in his (limited) free time

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