Overview

BUSINESS AND PROFESSIONAL COMMUNICATION IN A DIGITAL AGE, First Edition, is a comprehensive instructional package designed to build your business and professional communication competence. The interactive, multimedia nature of this text - available in print and online - emphasizes traditional and contemporary topics germane to business and professional contexts. The engaging online modules that accompany this text create an interactive, media-enhanced experience in the classroom, allowing you to develop an in-depth understanding of business and professional communication in the 21st century.

Full Product Details

9780495807988

Table of Contents

Reviews

I think this text is highly timely and valuable in that we need fresh material to keep our students interested and invested in their education. . . . It truly is an excellent work that goes beyond the average text. It is rather exciting. I will be among the very early adopters of this book. It's the quintessential book on 21st-century business and professional communication. The authors succeed in pulling together layers and layers of integrated business communication concepts, topics, issues, and broad competencies at the heart of professional excellence.

I think this text is highly timely and valuable in that we need fresh material to keep our students interested and invested in their education. . . . It truly is an excellent work that goes beyond the average text. It is rather exciting.

Author Information

Jennifer Waldeck (Ph.D., University of California, Santa Barbara) is an Assistant Professor of Communication at Chapman University, in Orange, California, where she teaches undergraduates and is on the core faculty of the M.S. program in Health and Strategic Communication. She specializes in instructional and organizational communication research, with an emphasis on the effective use of new and emerging technologies for learning purposes. Her research has appeared in such journals as Communication Monographs, Communication Education, The Journal of Applied Communication Research, Communication Research Reports, and The Journal of Business Communication. She is the author of more than 100 research articles, chapters, instructional texts, professional reports, and proprietary instructional packages. Before joining the faculty of Chapman, Waldeck was the Director of Curriculum Development for Scher Group, a Cleveland-based consulting firm. Waldeck continues to provide research, consulting, and training for a variety of organizations in the automotive, real estate, and healthcare industries. Today, she regularly teaches undergraduate courses in business and professional communication, organizational communication, persuasion and social influence, research methods., and graduate seminars on training, consulting, and corporate communication skills for the healthcare industry. Patricia Kearney (Ed.D., West Virginia University) is a Distinguished Professor of Communication at California State University, Long Beach. Her research and teaching, both theoretical and applied, focus on instructional communication, organizational training, and development. The former Editor of Communication Education, Kearney has written a variety of textbooks and industrial training packages, and she has published more than 100 research articles, chapters, and commissioned research reports and instructional modules. She is listed among the 100 most published scholars and among the top 15 published female scholars in her discipline. Kearney is the Education Director for Ross.Campbell, a Sacramento-based marketing and media production firm specializing in cause-related, social and environmental issues. She teaches courses in business communication, training and development, instructional technology, and interpersonal relationships. Timothy G. Plax (Ph.D., University of Southern California) is a Distinguished Professor of Communication at California State University, Long Beach. Plax is widely published, having authored college-level texts and over 150 professional articles and papers. With 30 years of experience in marketing research and message design, Plax is an authority on social influence and organizational communication. He has done extensive research and consulting on environmental topics including recycling, waste reduction, and pollution prevention. His clients include the California Air Resources Board, California Integrated Waste Management Board, California Department of Conservation, USA Funds, Sallie Mae, Gear Up, and more. Before joining the faculty at CSULB, Plax served as an internal consultant for The Rockwell International Corporation. Today he regularly teaches courses in organizational communication, social influence, and organizational leadership.

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