Overview

For undergraduate and graduate courses in Business and Public Policy Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm's competitive edge. Baron's integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The 7th Edition includes four new chapters on financial markets and their regulation, the investor's perspective and renewable power, the political economy of India, and behavioural ethics. The book also includes 26 new cases for class discussion of timely topics.

Full Product Details

Author:   David Baron
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   7th edition
Dimensions:   Width: 22.20cm , Height: 4.00cm , Length: 28.40cm
Weight:   1.920kg
ISBN:  

9780132620550

ISBN 10:   0132620553
Pages:   784
Publication Date:   28 August 2012
Audience:   College/higher education ,  Tertiary & Higher Education
Replaced By:   9780133088991
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order  
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

PART I: STRATEGY AND THE NONMARKET ENVIRONMENT Chapter 1: Market and Nonmarket Environments Chapter 2: Integrated Strategy     Chapter 3: The News Media and Nonmarket Issues Chapter 4: Private Politics Chapter 5: Crisis Management PART II    PUBLIC POLITICS AND NONMARKET STRATEGY Chapter 6: Nonmarket Analysis for Business Chapter 7: Nonmarket Strategies for Government Arenas Chapter 8: Implementing Nonmarket Strategies in Government Arenas PART III: GOVERNMENT AND MARKETS Chapter 9: Antitrust: Economics, Law, and Politics Chapter 10: Regulation: Law, Economics, and Politics     Chapter 11: Financial Markets and Their Regulation Chapter 12: Environmental Management and Sustainability Chapter 13: The Investor’s Perspective: Renewable Energy Chapter 14: Law and Markets PART IV    GLOBAL NONMARKET STRATEGY Chapter 15: The Political Economy of the European Union Chapter 16: China: History, Culture, and Political Economy Chapter 17: Emerging Markets Chapter 18: The Political Economy of India Chapter 19: The Political Economy of International Trade Policy PART V: ETHICS AND CORPORATE SOCIAL RESPONSIBILITY Chapter 20: Corporate Social Responsibility Chapter 21: Ethics Systems: Utilitarianism Chapter 22: Ethics Systems: Rights and Justice Chapter 23: Behavioral Ethics, Individuals, and Management Chapter 24: Ethics Issues in International Business

Reviews

Author Information

Tab Content 6

Author Website:  

Countries Available

All regions