Overview

Business analytics is all about leveraging data analysis and analytical modeling methods to achieve business objectives. This is the book for upper division and graduate business students with interest in data science, for data science students with interest in business, and for everyone with interest in both. A comprehensive collection of over 50 methods and cases is presented in an intuitive style, generously illustrated, and backed up by an approachable level of mathematical rigor appropriate to a range of proficiency levels. A robust set of online resources, including software tools, coding examples, datasets, primers, exercise banks, and more for both students and instructors, makes the book the ideal learning resource for aspiring data-savvy business practitioners.

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9781009060790

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Dr. Richard Huntsinger is an author, professor, expert witness, Silicon Valley entrepreneur, Fortune 500 R&D executive, and management consultant with broad international business and technology experience leading programs in data analytics, process automation, and enterprise software development. He now serves as Faculty Director and Distinguished Teaching Fellow at the University of California, Berkeley, where he lectures and oversees research on data strategy and data science applied to business, law, and public policy.

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