Overview

Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack. Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.

Full Product Details

9781522509028

Table of Contents

Reviews

Author Information

Rajagopal, Monterrey Institute of Technology and Higher Education, Mexico. Ramesh Behl, International Management Institute, India.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available