Overview

In this book, we will present the basic administrative process so that any business owner or entrepreneur can manage their company, business, or venture in five stages: planning, organization, structure, direction, and control. We will then explore corporate culture, corporate social responsibility, change, and crisis management, and finally, we will discuss the management of family businesses. The concepts will always be simple, clear, and supported by practical examples. This is a short book intended as a first introduction to business administration. The book includes many practical examples, such as: - The case of McDonald's and its strategy in India - The product strategies of Lego, Stanleys, and Crocs - Core products, captive products, and the case of printers and ink cartridges - Coca-Cola's strategy of personalizing its bottles to increase sales - Innovation, change, and the case of Blockbuster and Netflix - Zara as a family business

Full Product Details

9798251612431

Table of Contents

Reviews

Author Information

Tab Content 6

Countries Available