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OverviewAt last, in this book, the great paradox of measurement is resolved. According to the authors' original -- and revealing -- research companies that manage by measurement outperform less disciplined competitors by an average three-year return on investment of 80 percent versus an average ROI of 45 percent. Yet few companies have put in place a disciplined approach for measuring the key nonfinancial, strategic performance areas that are so crucial to a firm's success. Bullseye! treats measurement as a key senior-management business issue. The authors explore the role of measurement in adding clarity and specificity to an organization's strategy, and in driving efforts to translate strategy into operational initiatives and business results. Organizational change and measurement experts William Schiemann and John Lingle have written the first book to provide a complete detailed blueprint for implementing a strategic measurement system. To resolve the measurement paradox, they have created as the centerpiece of Bullseye! a detailed case study that describes a four-phase process that will successfully transform any company into a measurement-managed organization. The four phases of this process are: defining a strategic business model, designing measures to support the model cascading the model and measures throughout the organization, and embedding the measures into the leadership processes of the organization. In eminently readable prose, the authors confront head-on the powerful forces that conspire to prevent a company from gaining the full value from its measurement system. In the process, Schiemann and Lingle have developed an integrative framework that covers all the major measurement areas: markets and customers, finance, people, operations, the environment, and suppliers. In fact, the authors go Beyond other published accounts of measurement systems by providing strategic tools to manage customer, community, environmental, and regulatory stakeholders along with suppliers, and adaptability -- the level at which a company learns and innovates. Focus and speed, they argue, are the essential competitive qualities. Following the guidelines recommended in this book, executives with responsibility for setting and implementing strategy should be able to make significant improvements in three months and major changes within a year. Bullseye! is must reading for all general managers at the corporate, division, and business-unit levels. Full Product DetailsAuthor: William A. Schiemann , John H. LinglePublisher: Simon & Schuster Imprint: The Free Press Dimensions: Width: 16.90cm , Height: 1.30cm , Length: 24.40cm Weight: 0.359kg ISBN: 9780743284967ISBN 10: 0743284968 Pages: 220 Publication Date: 25 April 2005 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsContents Part I Resolving The Measurement Paradox Chapter 1: Measurement Management: What is it and is it Worth the Effort? Chapter 2: Measurement Management and Tomorrow?s Organization Chapter 3: How Well are Companies Measuring? Chapter 4: Levers for a Measurement-Managed Organization Part II Building the Measurement-Managed Organization Chapter 5: Developing the Strategic Template Chapter 6: Designing the Measures Chapter 7: Cascading the Measures Chapter 8: Embedding the New Culture Chapter 9: From Measurement Myth to Measurement Managed Postscript on Action Appendix: Linking High-Level Strategic Performance Measures to the Day-to-Day Business Notes IndexReviewsRobert A. Lutz<p>Chairman, CEO and President, Excide Corporation; author, Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company <p> Bulleye! shatters the prevailing notion that measurement is best left to the number crunchers. It convincingly demonstrates the strategic power of measurement and provides an impressive blueprint for using measurement to drive change and focus the creative energy of an organization. Author InformationWilliam A. Schiemann is President of Metrus Group, a Somerville, New Jersey-based consulting and research firm. He is a frequent speaker and has consulted globally on organizational transformation and strategic measurement for the past two decades. Dr. Schiemann has published widely in journals and contributed chapters to books on employee surveys and performance improvement. Tab Content 6Author Website:Countries AvailableAll regions |