Overview

An intriguing collection of insider information on little known aspects of commonly used business techniques, instruments, policies, and personalities that influenced the rise of the world's most successful business system. Like any other specialized field of endeavor, the world of business in the United States has a language all its own. Understanding those terms and names (idioms and acronyms, companies and institutions, famous figures and events, techniques and policies) is key to grasping both the historical sweep and the current moment of American enterprise. Bulls, Bears, Boom, and Bust: A Historical Encyclopedia of American Business Concepts translates the language of business in an engaging, compelling way. From mercantilism to microchips, indentured servants to venture capitalists, William Penn to Bill Gates, this one-of-a-kind lexicon provides general readers with an accessible introduction to the vernacular of the American business community, while providing business professionals with a handy resource for quick authoritative answers.

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9786610711017

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