Overview

From the store's beginnings in March 1907 until its closing on June 25, 1983, Bullock's was Los Angeles's store of choice. Throughout its 76 years of operation, Bullock's flagship department store became an icon, a commercial beacon in the vast city. The name Bullock's has engendered many memories in many people. For those loyal patrons who grew up, lived in, or visited the City of Angels, Bullock's was--and still is--a part of their lives. Bullock's was a rite of passage. From baby clothing to back-to-school gear, prom dresses to bridal gowns, Bullock's offered quality merchandise and exemplary customer service. The store's professional sales staff solidified its place in retail history. The staff knew you by name, and Bullock's was more than just a shopping destination. It was part of the community; it was your family and was always there for you.

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9781467132961

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Devin T. Frick has written numerous books on California arts and institutions. The author has collected within this book numerous photographs that have not been viewed by the public until now. This is a must read for those who are interested in California history, fashion, and architecture.

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