Overview

Drive and leverage continuous innovation to meet the challenges of digital disruption, changing markets, evolving customer needs, and increasingly fierce competition  A major question on the mind of every business leader today is: What can I do to create extra value for my company and the customers we serve?  Built to Innovate takes you through the process of answering this critical question and executing it with skill and precision. It explores the nine essential practices of the world’s most innovative organizations—including BASF, Starwood Hotels, Domino’s Pizza, Bayer, Marvel Studios, Allianz, and Whirlpool—and demonstrates how to leverage them in real and practical ways. You’ll learn how to drive innovation in product design and creative use of technology—as well as “in the weeds” business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales. This highly practical guide shows how to: •Build your execution and innovation engines •Master the innovation perspective •Launch the three processes of innovation •Engage everyone in innovation •Generate ideas from the front lines •Empower coaches •Create a culture of innovation •Catalyze the innovation process •Keep the ideas flowing

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9781260462692

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Ben M. Bensaou is a professor and dean at INSEAD. As a business innovation consultant, he has helped companies like Allianz, Avis, BASF, ManpowerGroup, Toshiba, Heineken, AkzoNobel, Starwood, and Novartis build innovation into their corporate DNA. Bensaou has been a Visiting Professor at Harvard Business School, a Research Fellow at the Wharton School of Management, and a Visiting Scholar at the Haas School of Business at UC Berkeley.

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