Overview

Built to Attract is a strategic guidebook for business leaders, talent professionals, and marketers who believe that building great organizations starts from within. Written by Shawn Kessler, Built to Attract explores a transformative idea: the most effective employer brands are built through empowered employees-people who don't just work for your organization, but believe in it and advocate for it. Authentic employer branding isn't about glossy campaigns or flashy perks-it's about creating purpose-driven workplaces where employees feel valued and empowered to share your story. Learn how employee advocacy, when intentionally cultivated, becomes a powerful talent magnet. In addition to brand building, Built to Attract takes aim at broken hiring practices. It offers practical guidance for removing roadblocks in the candidate journey, rethinking outdated processes, and aligning internal teams to deliver more human, inclusive, and efficient hiring experiences. The result? A differentiated employer brand rooted in real experiences-one that resonates with both active and passive talent in today's competitive market.

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