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I believe there's no neutrality in business (for example, you're either gaining market share or losing it). Likewise, your business success is either enhanced by trust or held back by distrust. Robert Shaw gives conviction and advice to the leader who recognizes that trust becomes a performance multiplier only when the leader is prepared to go first. --Craig E. Weatherup, CEO, Pepsi-Cola Company <br> Trust in the Balance is an absorbing discussion of our desperate need to attAnd to the human necessity to feel safe within and without organizations. Shaw has produced an extremely readable and practical guide to paving a trail of trust into the twenty-first century. --Jim Kouzes, coauthor, The Leadership Challenge and Credibility, and chairman and CEO, TPG/Learning Systems <br> The relationship between organization effectiveness and organization climate is a major issue for leaders and culture setters. Robert Shaw has pinpointed the essential linchpin--trust. His practical yet pr

I believe there's no neutrality in business (for example, you'reeither gaining market share or losing it). Likewise, your businesssuccess is either enhanced by trust or held back by distrust.Robert Shaw gives conviction and advice to the leader whorecognizes that trust becomes a performance multiplier only whenthe leader is prepared to go first. --Craig E. Weatherup, CEO, Pepsi-Cola Company Trust in the Balance is an absorbing discussion of our desperateneed to attAnd to the human necessity to feel safe within andwithout organizations. Shaw has produced an extremely readable andpractical guide to paving a trail of trust into the twenty-firstcentury. --Jim Kouzes, coauthor, The Leadership Challenge andCredibility, and chairman and CEO, TPG/Learning Systems The relationship between organization effectiveness andorganization climate is a major issue for leaders and culturesetters. Robert Shaw has pinpointed the essential linchpin--trust.His practical yet profound guide on how to develop and maintain ahigh-trust organization will be a welcome addition to any manager'sbookshelf. --Richard Beckhard, coeditor, The Organization of theFuture, and principal, Beckhard Associates Trust is a critical component in managing change and executingstrategy, both so necessary to driving bottom-line results. Thedilemma for managers at all levels is that when we need more trustin our organizations to achieve our goals, we are experiencing aloss of trust. Trust in the Balance is a must-read for managers andleaders who want to better understand how to build trust in theirorganizations and achieve a stronger bottom-line performance. --Eileen Kraus, chairman, Fleet Bank Connecticut

I believe there's no neutrality in business (for example, you're either gaining market share or losing it). Likewise, your business success is either enhanced by trust or held back by distrust. Robert Shaw gives conviction and advice to the leader who recognizes that trust becomes a performance multiplier only when the leader is prepared to go first. --Craig E. Weatherup, CEO, Pepsi-Cola Company <br> Trust in the Balance is an absorbing discussion of our desperate need to attAnd to the human necessity to feel safe within and without organizations. Shaw has produced an extremely readable and practical guide to paving a trail of trust into the twenty-first century. --Jim Kouzes, coauthor, The Leadership Challenge and Credibility, and chairman and CEO, TPG/Learning Systems <br> The relationship between organization effectiveness and organization climate is a major issue for leaders and culture setters. Robert Shaw has pinpointed the essential linchpin--trust. His practical ye

Author Information

ROBERT BRUCE SHAW is a co-author of Organizational Architecture and Discontinuous Change and principal of Princeton Management Consulting Group. He lives in Washington Crossing, NJ.

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