Overview

Part one describes the necessary preparations for a fundraising campaign: the role of the leader, the board, volunteers and strategic alliances, and ways to fight fear of fundraising. Part two outlines the practical essentials of an effective communications program, from personal contacts to obtaining good media coverage and making the Internet work for you.

Full Product Details

Author:   Elizabeth Westman Wilson
Publisher:   Practical Action Publishing
Imprint:   Practical Action Publishing
Volume:   2
Dimensions:   Width: 17.00cm , Height: 1.50cm , Length: 24.00cm
Weight:   0.400kg
ISBN:  

9781853395345

ISBN 10:   185339534
Pages:   208
Publication Date:   15 December 2001
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1 Studying the ground before the campaign 1 2 Setting up the campaign headquarters 18 3 What are other organizations doing? 2 5 4 The role of the leader 28 5 The role of the board 34 6 Reinforcing the board 51 7 Fighting fear of fundraising 59 8 The role of volunteers 71 9 Planning an effective communications program: Introduction 77 10 Competing for attention 79 11 Planning to communicate 81 12 Seventeen paths to effective communication 91 13 Personal contact: making the most of the spoken word 97 14 Using images 110 15 Combining voice and image: effective audiovisual presentations 116 16 Making the most of print 124 17 The printed materials of business 134 18 Powerful posters 138 19 The basics of brochures 141 20 Producing effective newsletters 146 21 Annual reports that people want to read 15 3 22 Obtaining good media coverage 156 23 Planning and organizing public relations events 166 24 Making the Internet work for you 171 Suggested reading and Web sites 18 3 List of Topics 190 Acknowledgements 200 About the author 202

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Author Information

Elizabeth Westman Wilson is a Canadian consultant and writer with many years' experience in fundraising and communications, both overseas and in Canada. In the mid-1980s she acted as consultant in communications and fundraising and gave workshops in communications in eight developing countries, and is currently president, Horizons of Friendship, a Canadian agency supporting organizations in Central America and Mexico

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