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Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize for his world-changing efforts, here develops his revolutionary concept that promises to redeem the failed promise of free enterprise: social business. Designed to fill the gap between profit-making and human needs, social business applies entrepreneurial thinking to problems like poverty, hunger, pollution, and disease, creating self-supporting enterprises that create jobs and generate economic growth even as they make the world a better place. Partnering with some of the world's greatest corporations, Yunus and his Grameen Bank have already launched several social businesses that are addressing challenges like malnutrition, lack of potable water, and endemic illness in Yunus' homeland of Bangladesh, while other organizations around the world are developing their own experiments in social business. In this book, Yunus traces the development of the social business idea and explains its lessons for entrepreneurs, social activists, and policy makers, and offers practical guidance for those who want to create social businesses of their own.

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9781441735331

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Muhammad Yunus, a native of Bangladesh, was educated at Dhaka University and was awarded a Fulbright scholarship to study economics at Vanderbilt University. In 1972 he became head of the economics department at Chittagong University. He is the founder and managing director of Grameen Bank, a pioneer of microcredit, which an economic movement that has helped lift millions of families around the world out of poverty. He was awarded the Nobel Peace Prize in 2006. He also received a Presidential Medal of Freedom from President Obama in 2009 and was named one of Fortune's 12 Greatest Entrepreneurs of Our Time in 2012. Ray Porter is an AudioFile Earphones Award-winning narrator and fifteen-year veteran of the Oregon Shakespeare Festival. He has appeared in numerous films and television shows, including Almost Famous, ER, and Frasier.

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