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Full Product Details

Author:   Susan Sommers (CEO, CEO, Susan Sommers & Associates)
Publisher:   Oxford University Press, Canada
Imprint:   Oxford University Press, Canada
Edition:   2nd Revised edition
Dimensions:   Width: 18.00cm , Height: 1.50cm , Length: 23.00cm
Weight:   0.425kg
ISBN:  

9780195426953

ISBN 10:   0195426959
Pages:   224
Publication Date:   29 January 2009
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Part 1: Understanding Media Relations 1. The Role of Media Relations 2. Understanding the Media 3. Media   Part 2: Developing a Media Relations Program 4. Conducting Research 5. Analyze: Problems, Goals, and Strategies   Part 3: Executing a Media Relations Program 6. Developing a Media Database 7. Creating a Media Kit 8. Contacting the Media 9. Managing Media Interviews 10. Staging Media Events 11. Monitoring the Media, Measuring and Evaluating Success   Part 4: Issues Management and Crisis Communications 12. Defining Your Issues and Creating a Plan 13. Avoiding/ Preparing for a Crisis and Creating a Plan 14. Crisis Communication and Management Appendix A: Media Relations Past and Present Appendix B: Corporate Case Study: Who Said Being Wealthy was Easy? Defining the Client and the Need for Private Banking in Canada Resources Media Organizations and Associations Websites Blogs

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Author Information

Susan Sommers is an award-winning journalist, speaker and trainer, marketing consultant, educator, and coach with over thirty years of experience in business communications. She is one of Canada's leading experts in marketing and media relations consulting and training. Susan has developed credit courses in Marketing and Media Relations for Schulich School of Business (York University), University of Western Ontario, Ryerson Polytechnic University, and Sheridan College. She currently teaches through the University of Toronto Continuing Studies, Sprott School of Business (Carleton University), Humber College, and Canadian Fundraiser. For over fifteen years, Susan also has designed and delivered hundreds of workshops, presentations, and in-house training programs for corporations, retailers, small business owners, sales professionals, associations, non-profits and government agencies. She is a popular Keynote Speaker and workshop leader for associations, Boards of Trade, and Chambers of Commerce in North America.

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