Overview

Fundraising events, income-generating businesses, donation boxes, mail and telephone campaigns, electronic fundraising, applying for local grants, and many other approaches can be used to attract support from the community. Planning effective programs is emphasized, with a special focus on techniques for face-to-face appeals and ways to engage the business community.

Full Product Details

Author:   Elizabeth Westman Wilson
Publisher:   Practical Action Publishing
Imprint:   Practical Action Publishing
Volume:   3
Dimensions:   Width: 17.00cm , Height: 2.40cm , Length: 24.00cm
Weight:   0.550kg
ISBN:  

9781853395352

ISBN 10:   1853395358
Pages:   288
Publication Date:   15 December 2001
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1 The environment of giving 1 2 Setting out the reasons 8 3 Presenting the message 18 4 Planning a fundraising project 23 5 Asking for support face-to-face: introduction 38 6 Asking people for major support 48 7 Telephone campaigns 61 8 Advertising for donations 69 9 Approaching individual donors 72 10 Doing well with donation boxes 77 11 Organizing fundraising events 81 12 Launching a business: getting away from giving away 98 13 People like to get letters: using direct mail to raise funds 119 14 Direct mail: putting the package together 128 15 Direct mail: after the package is sent 148 16 Securing support from service clubs and other institutions 155 17 Engaging the business community: the potential 160 18 Engaging the business community: the obstacles 175 19 Engaging the business community: effective approaches 183 20 Using the Internet for fundraising 200 21 Getting the job done: working with fundraisers 206 22 Applying for grants: matching the missions 216 23 Sustainability and endowments 232 24 Evaluating fundraising activities 241 25 Sharing the challenges 248 Suggested reading and Web sites 260 List of Topics 267 Acknowledgements 277

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Author Information

Elizabeth Westman Wilson is a Canadian consultant and writer with many years' experience in fundraising and communications, both overseas and in Canada. In the mid-1980s she acted as consultant in communications and fundraising and gave workshops in communications in eight developing countries, and is currently president, Horizons of Friendship, a Canadian agency supporting organizations in Central America and Mexico

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