Overview

Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn't reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic why has been firmly established, but what about the how? How can business leaders adapt to our ever-more-diverse world by capturing market share and building more inclusive products for people of color, women, and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that. This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability. Building For Everyone will show you how to infuse your business processes with inclusive design. You'll learn best practices for inclusion in product design, marketing, management, leadership, and beyond, straight from the innovative Google Product Inclusion team.

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Janina Edwards, an Earphone Award-winning narrator, is a graduate of the acting program at New York University's Tisch School of the Arts. Annie Jean-Baptiste is the global head of product inclusion at Google. She founded the framework for product inclusion and has helped it grow and scale both inside of Google and across various industries. She is passionate about making the web and products work for underserved communities while ensuring that Google is a place where everyone shines for their differences. Formerly, she led programs related to diversity talent management and career development within several of Google's technical product areas. Annie graduated from the University of Pennsylvania in 2010 with degrees in international relations and political science. She currently serves as an intrapreneur in residence at the University of Pennsylvania's Graduate School of Education and is a member of the IEEE's Ethically Aligned Design committee. Annie has been covered in Vogue, Teen Vogue, Cheddar, Digital Trends, ABC, CNBC, Essence, the Huffington Post, The Root, the Council of Fashion Designers of America Annual Report, the Miami Times, the Boston Globe, and Fortune magazine. She currently lives in San Francisco with her husband, Todd, and her dog, Hercules.

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