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9780471383093

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Reviews

...this book empowers every business... ...gives a well-detailed and skillful insight into developing highly cost-effective and personal campaigns (Marketing, 4th January 2001)

""...this book empowers every business..."" ""...gives a well-detailed and skillful insight into developing highly cost-effective and personal campaigns"" (Marketing, 4th January 2001)

...this book empowers every business... ...gives a well--detailed and skillful insight into developing highly cost--effective and personal campaigns (Marketing, 4th January 2001)

Author Information

JIM STERNE is a leading world expert on Internet marketing. He specializes in creating Internet marketing strategies for businesses. Sterne produced the world's first seminar on Internet marketing in 1994 and is an internationally recognized speaker at industry conferences. Information about his company, Target Marketing of Santa Barbara, can be found at www.targeting.com. ANTHONY PRIORE is Vice President of Marketing for yesmail.com, the premier outsourcer of permission email marketing technologies and services (www.yesmail.com). Priore is a recognized leader in the direct marketing and e-commerce marketing fields. His career in marketing spans nearly 20 years and includes executive positions with Peapod, The Leo Burnett Company, Citicorp Diners Club, and DDB Needham Worldwide.

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