Building Brand Value the Playboy Way
Author:   Susan Gunelius
Publisher:   Palgrave MacMillan
ISBN:  

9781282446298


Pages:   188
Publication Date:   01 January 2009
Format:   Electronic book text
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Our Price $142.56 Quantity:  
Add to Cart

Share |

Building Brand Value the Playboy Way


Add your own review!

Overview

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers.It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

Full Product Details

Author:   Susan Gunelius
Publisher:   Palgrave MacMillan
Imprint:   Palgrave MacMillan
ISBN:  

9781282446298


ISBN 10:   1282446290
Pages:   188
Publication Date:   01 January 2009
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now