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Author:   Markus Venzin (, Associate Professor for International Strategic Management, Bocconi University, Italy)
Publisher:   Oxford University Press
Imprint:   Oxford University Press
Dimensions:   Width: 16.60cm , Height: 2.20cm , Length: 24.10cm
Weight:   0.805kg
ISBN:  

9780199535200

ISBN 10:   0199535205
Pages:   386
Publication Date:   22 January 2009
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   To order  
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Table of Contents

Introduction Part I: Multinationality and Competitiveness 1: The Modern Financial Services Firm 2: Profit Impact of Internationalization Part II: Strategic Decision Making 3: The Nature of Strategic Decisions 4: Why Go Abroad? The Managerial Rationale of Cross-border Moves 5: Where to Compete? The Logic behind Market Selection 6: When to Enter? The Timing and Speed of Market Entry 7: How to Enter? The Choice of the Market Entry Mode 8: How to Compete? The Development of Business-level Strategies 9: How to Orchestrate Business Processes? The Creation of Global Functional Strategies Part III: Strategy Execution 10: International Organizational Architectures 11: Facilitating International Knowledge Transfer 12: International Corporate Entrepreneurship 13: Cultural Integration Epilogue: Designing an International Strategic Context

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Author Information

Markus Venzin is Associate Professor at the Strategic Management Department of Bocconi University, Senior Lecturer at SDA Bocconi and Full Professor for Strategic Management at Steinbeis University in Berlin. He is studying the internationalization strategies (including cross-border M&A) of firms, the management of their subsidiary network, global knowledge management systems, and the development of formal planning and control processes. His current research interest include topics such as the study of internationalization processes of retail banks, innovation and cross-border commercialization of financial service products and the logic and process of cross-border mergers and acquisitions of banks. Markus Venzin is the Director of the Master of Science Program in International Management and the Bocconi Senior Executive Program for the Financial Services Industry.

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