Overview

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Full Product Details

9798212670180

Table of Contents

Reviews

Author Information

In 2005, Donald Miller started The Mentoring Project, an organization that equips churches to run mentoring programs, pairing mentors with boys in need. Don's work with the fatherless led the Obama administration to invite him onto the president's Task Force on Fatherhood and Healthy Families. He is a frequent speaker, appearing at events such as the Women of Faith Conference, the Democratic National Convention, and the Veritas Forum at Harvard University. He still lives in Portland, Oregon, with his dog, Lucy. In 2005, Donald Miller started The Mentoring Project, an organization that equips churches to run mentoring programs, pairing mentors with boys in need. Don's work with the fatherless led the Obama administration to invite him onto the president's Task Force on Fatherhood and Healthy Families. He is a frequent speaker, appearing at events such as the Women of Faith Conference, the Democratic National Convention, and the Veritas Forum at Harvard University. He still lives in Portland, Oregon, with his dog, Lucy.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available