Overview

Full Product Details

9780807859766

Table of Contents

Reviews

Taking women's food procurement seriously as labor, Tracey Deutsch combines fresh research with subtle and sophisticated analysis in this vital contribution to the scholarship on mass consumption. By exposing the policy decisions that structured distribution and the on-the-ground ideological assumptions that informed them, she illuminates the twentieth-century struggle to depoliticize the act of consumption--a crucial counterpart to the battles over production of the same decades. Building a Housewife's Paradise exposes the historical amnesia involved in reading market outcomes as a straightforward expression of consumer demand. --Bethany Moreton, author of To Serve God and Wal-Mart: The Making of Christian Free Enterprise <br>

A tremendous contribution to several bodies of literature.-- Reviews in American History

Paints a picture of stores alive with social interactions and struggles that often contradict the standardized model supermarkets are known for. -- University of Chicago Magazine

A meticulously researched study that delivers vast quantities of data. . . . Deutsch argues forcefully that retail history warrants close attention. . . . Recommended.--Choice

Author Information

Tracey Deutsch is assistant professor of history at the University of Minnesota.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available