Building the Digital Enterprise: A Guide to Constructing Monetization Models Using Digital Technologies

Author:   Mark Skilton
Publisher:   Palgrave Macmillan
Edition:   1st ed. 2015
ISBN:  

9781137477705


Pages:   230
Publication Date:   27 August 2015
Format:   Hardback
Availability:   In Print   Availability explained
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Building the Digital Enterprise: A Guide to Constructing Monetization Models Using Digital Technologies


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Author:   Mark Skilton
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2015
Dimensions:   Width: 15.50cm , Height: 2.20cm , Length: 23.50cm
Weight:   0.566kg
ISBN:  

9781137477705


ISBN 10:   1137477709
Pages:   230
Publication Date:   27 August 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Foreword 1. History and Trends - the Rise of Digital Ecosystems 2. From Physical Workplaces to Digital Workspaces 3. Business Impact of Digital Technologies 4. Techniques for Building Effective Digital Workspaces5. How to Build the Right Digital Enterprise for Payoff and Monetization 6. Conclusion Glossary

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Author Information

Mark Skilton is Professor of Practice in Information Systems and Management at Warwick Business School. With over 20 years' experience in information technology in many commercial and public sector businesses, he specializes in helping companies realize their business value, covering social media networks, big data, mobility, M2M Internet of things and Cloud computing. He has worked with some of the top global international companies at board level to realize their vision of digital operating models across their complete technology landscapes. Most recently, Mark is a Digital Leader at PA Consulting and prior to that a Global Director of Strategy at Capgemini. Previously, Mark was European CTO of Services outsourcing and strategic technology consulting solutions at CSC. He has been Head of Digital business analysis at BskyB TV and Media company; lead business re-engineering engagements at KPMG Consulting and worked in transforming the Business and IT of companies in over 25 countries worldwide. Since 2010 Mark has held International standards body roles in The Open Group, where he was co-chair of Cloud Computing and leading Open Platform 3.0 initiatives and standards publications. Mark is active in the ISO JC38 distributed architecture standards and in the 'Hubs-of-all-things' a multi-disciplinary project funded by the Research Council's UK Digital Economy Programme. Mark is also active in Cyber security forums at Warwick University, Ovum Security Summits and INFOSEC. He hasspoken at the EU Commission on Digital Ecosystems Agenda and is a EU competition Judge on Smart Outsourcing Innovation. Mark has an MBA as well as a Post Graduate qualification in Production Engineering and Design Management from Cambridge University and a first degree in applied engineering science subjects from University of Sheffield.

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