Overview

Branding, services, promotions, products, pricing, prints, blogs, advertising, research, and social media -- all of this is marketing. With all the marketing options out there, it can be difficult for small businesses to know what to do. Marketing is a concentrated effort to do push your brand across a variety of platforms and hope that enough makes it through to your customer. If that's the best you can say about the prospects your marketing attracts, it's time to up-level your marketing game. But what if marketing my business ranks right up there with getting a colonoscopy for fun? Effective, enjoyable marketing communication connects with your ideal clients through storytelling - and this book lays out the tools you need. You'll unlock how to -Put your marketing on steroids by revamping who you communicate with, how you communicate with them, and what you communicate to them -Identify danger signals put out by a PITA* prospect -Make it easy for your ideal prospects to buy -Tell your prospect the five things she needs to hear -Make it impossible for your prospect to denying the pain she's in, then powerfully demonstrate how you're her pain reliever -Entice listeners with an attention-grabbing 60-second commercial -Create marketing copy that makes your ideal prospect say, This is exactly what I've been looking for! Buy this book now.

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