Build Your Community: Turn your connections into a powerful online community

Author:   Richard Millington
Publisher:   Pearson Education Limited
ISBN:  

9781292329994


Pages:   312
Publication Date:   14 May 2021
Format:   Paperback
Availability:   Available To Order   Availability explained
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Build Your Community: Turn your connections into a powerful online community


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Overview

Learn how to build your own community A powerful customer community will help you to scale customer support, attract new customers, and gather indispensable feedback and knowledge. But how do you make it happen?  Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to:  Start from scratch and attract your first members Find and design the perfect platform for your community Keep members engaged, sharing expertise, and helping each other Create a magnetic community culture - unique from any other online destination Position you and your organisation at the center of your field Budget for your community with a detailed breakdown of costs and resources required Richard Millington shares the strategies, principles and tactics he has used to help over 300 organisations to build communities over the past decade, including Apple, Facebook and SAP. If you wish to build a united, powerful online community, Build Your Community is your definitive guide.

Full Product Details

Author:   Richard Millington
Publisher:   Pearson Education Limited
Imprint:   Pearson Business
Dimensions:   Width: 15.60cm , Height: 2.00cm , Length: 23.20cm
Weight:   0.460kg
ISBN:  

9781292329994


ISBN 10:   1292329998
Pages:   312
Publication Date:   14 May 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

1. Why create a community? 2. Who is your community for? 3. Creating your community experience 4. Setting the rules 5. Attracting your first members 6. Nurturing superusers in your community 7. Keeping members engaged 8. Rewarding your members 9. Overcoming problems 10. Building your community strategy 11. What's next?

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Author Information

Richard Millington is the founder of FeverBee. Over the past 16 years, Richard has helped to develop over 270+ successful communities, including those for Apple, Facebook, Google, The World Bank, SAP, Oracle, Amazon, Autodesk, Lego, The United Nations, Novartis, and many more.

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