Overview

Build yourself a state-of-the-art website. It’s incredibly easy...and it won’t cost you a dime!   You need a website. But you don’t need the hassles that usually go with building one or the expense of hiring someone else to do it. Here’s your solution: Build a Website for Free! You’ll learn how you can use new Web 2.0 technologies to create a site that’s impressive and effective. And here’s the best part: You’ll do it all with software and tools that won’t cost you a dime! Plan, organize, and design a site that really works, using tools you can find for free Discover the simple secrets of writing pages people want to read Adapt your site for easy viewing on mobile devices Use video on your site--and get someone else to pay for hosting it Add an easy-to-update blog and start building your own web community Quickly and easily handle “nuts and bolts” tasks, from getting your site name to uploading your content Get your site picked up by Google, Yahoo!, and other search engines  

Full Product Details

Author:   Mark William Bell
Publisher:   Pearson Education (US)
Imprint:   Que Corporation,U.S.
Edition:   2nd edition
Dimensions:   Width: 23.00cm , Height: 1.90cm , Length: 17.60cm
Weight:   0.534kg
ISBN:  

9780789747181

ISBN 10:   0789747189
Pages:   360
Publication Date:   18 November 2010
Audience:   General/trade ,  General
Replaced By:   9780789750235
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Introduction     1 Part I: The Basics 1 The Order of Things     11 The Website Creation Process     12 1. Planning     12 2. Design     13 3. Building     14 4. Testing     14 5. Promotion and Maintenance     14 2 Choosing a Location for Your Site     17 Web Hosting      17 What Is a Web Server?      18 Determining Your Web Hosting Need     19 Cost     19 Technical Knowledge Required     19 Maintenance Needs     19 Storage Space     19 Accessibility     20 Bandwidth Needs     20 Domain Name Service     20 Hosting Options     21 Home Hosting     21 Free Online Hosting     21 Online Hosting Service     21 Professional Hosting     22 Commercial Hosting     22 So What Works Best for You?      22 Working with Different Types of Hosting Services     23 Free Services     23 Low-Cost Commercial Sites     25 Other Resources     26   Part II: Plan and Prep 3 Planning Your Site     29 What Type of Site Do You Want to Build?      30 Types of Sites     30 Learning from Sites You Go To     33 Website Goals     34 Organizing Websites     35 Organizing the Site     36 Organizing the Page     37 Best Practices of Website Organization     38 Keep Your Website Simple     38 Keep Your Website Consistent     39 Keep Your Website Easy to Maintain     39 4 Designing Your Site     41 I Can’t Make a Website That Looks That Good!      42 Content Before Design     42 Overall Design     43 Design Ideas     43 Central Image Design     43 Colors     43 The Magic Four     44 Hex Color     44 Color Schemes     45 Color Blindness     47 Fonts     48 System Fonts     48 Fonts as Images     49 Fonts and Color     50 Images     50 Cascading Style Sheets     51 Design Best Practices      51 Content Is King     51 Put What Is New Front and Center     51 Keep It Simple     51 Don’t Use Attention Grabbers     51 Be Consistent     52 5 Gathering Your Tools     53 Finding the Right Tools for the Job     54 Tool Sites and Reviews     54 Downloading New Software     54 Essential Tools     55 Operating Systems     55 Web Browsers     56 Office Suites     56 File Transfer Protocol (FTP) Programs     57 Text Editor     58 Graphics Editors     59 HTML Editors     59 Sound Recorders     61 Video Editing     61 Advanced Tools     61 The Future of Free Web Tools     62 6 Moving Files to and from the Internet     63 Storing Your Files     64 Naming Files     64 Keep All Your Web Files in One Place     65 Have an Organizational Structure     65 Use a Version Control System      66 Uploading Files to the Internet     66 Logging In      67 Adding New Files     67 Changing Existing Files     67 Downloading Files from an FTP Server     68 One File or Many     69 Downloading from a Browser     69 Types of Download Files     69 Best Practices for Downloading Files     71   Part III: Website Building Basics 7 Elements of a Website     75 Content     76 Content Best Practices     76 Content Standards     77 Parts of a Web Page     78 Title     78 Header     79 Body      79 Footer     80 Sidebars     80 Navigational Elements     82 Parts of a Website     83 Home Page     83 Content Pages     84 Web Advertising     85 Banner Ads     85 Animated Ads     85 Google AdSense     86 8 Using Existing Websites     89 Social Networking Sites     90 MySpace     90 Facebook     96 Other Web 2.0 Sites     101 Flickr     101 Twitter     102 Delicious.com     103 9 Web Page Services     105 Google Sites     106 Signing Up for Google Sites     106 Creating a Google Site     108 Editing a Page     111 Creating a Page     113 Move a Page     114 Delete a Page     114 Edit Page Settings     114 Edit Site Settings     115 Google Sites Features and Limitations     116 Wetpaint     116 Signing Up for Wetpaint     116 Creating a Site on Wetpaint     118 Editing a Page     119 Wetpaint Features and Limitations     120 Netvibes     120 Signing Up for Netvibes     120 Personalizing Your Netvibes Page     122 10 HTML 101     123 The Structure of HTML     124 The Structure of Tags     125 Common HTML Tags     126 HTML Structure Tags     126 Text Tags     127 Lists     129 Tables     130 Hyperlinks     132 Images     132 Free HTML Editors     132 Text Editors     133 WYSIWYG Editors     134 Resources     135 The Latest Version of HTML     136 11 Working with Images     137 Web Graphics     138 Lossy and Lossless Compression     138 The Image Tag     140 Background Images     141 Image Maps     141 Animated GIFs     141 Optimizing Images     142 Resizing Images     142 When to Use Different File Types     142 Slicing Images      143 Finding Images     143 Free Images     143 Other People’s Images     143 Using Your Own Images     144 12 Working with Multimedia     145 Digital Audio Files     147 Audio Formats     147 Audio Players     148 Digitizing Audio     149 Audio Editing     149 Audio Resources     150 Digital Video Files     150 Video Formats     151 Video Players     151 Digitizing Video     152 Video Editing     153 Video Hosting Sites     154 Video Resources     155 13 Building a Site Using HTML     157 How Web Pages Work     158 Page File     158 Extensions     158 Tools for Creating Web Pages      158 Parts of a Page     159 Cascading Style Sheets     167 Format of a Style Sheet     167 Creating and Linking a Style Sheet     168 Scripting     170 Using Templates     170 14 How’d They Do That?      171 Viewing Code from Other Websites     172 Web Development Firefox Add-Ons     172 Recommended Firefox Web Development Add-Ons     173 Recommended Chrome Web Development Add-Ons     176 Recommended Safari Web Development Add-Ons     177 Badges     178 Templates     180 Developer Networks and Sites     181 15 Making Your Site Mobile     183 Why Should You Care About the Mobile Web?      184 How People Access the Mobile Web     184 Become a Mobile Web User     184 Mobile Web Devices (MWD)      185 Mobile Operating Systems      186 Mobile Browsers     187 Limitations of the Mobile Web     189 Making Your Website Mobile     189 Mobile Browser Detection     190 Domains and Subdomains     190 Use the Right Code     191 Page Sizes     191 Interface     191 Things to Avoid     192 Mobile Web Tools and Sites     192 Testing Your Site on a Mobile Phone     193   Part IV: Site Testing and Maintenance 16 Testing Your Website     197 Why Testing Is Important     198 Building a Test Plan     199 Start at the End     199 Testing Basic Functionality     199 Testing HTML     200 Testing Browsers     201 Testing Resolution     202 Testing Printing     203 Testing Navigation     203 Testing Consistency of Design     204 Testing Security     205 Testing Mobile Web     205 Testing Accessibility     206 After Testing     206 Testing Tools     206 17 Promoting Your Website     209 Self-Promotion     210 Have Excellent and Unique Content     210 Update Content     210 Publicize Your URL     211 Connect with Others     212 Search Engines     214 How Search Engines Work      214 Optimizing Your Site for Search Engines     216 Keywords     216 18 Maintaining Your Website     219 What? I’m Not Done?      219 Regular Maintenance      220 Weekly Tasks     220 Monthly Tasks     220 Annual Tasks     220 The Power of Analytics     221 Common Analytics and What They Mean     221 Using Google Analytics     222 Tweaking Your Site Based on Analytics     228   Part V: Website Workshop 19 Building a Blog Using WordPress     231 What Is a Blog?      232 Why Should I Blog?      232 Blog Publishing     232 Syndication     233 What Is WordPress?      233 Software Versions     233 Five Reasons to Use WordPress.com to Host Your Blog     233 Five Reasons to Create Your Blog Using WordPress Software     234 Building a Blog Using WordPress.com     234 Signing Up for WordPress.com     235 Activating Your Account     239 Logging In to Your Blog     240 Writing Blog Posts     241 Managing Blog Posts     243 Changing the Design of Your Blog     244 Manage the Comments on Your Blog     245 Setting Up Your Own Blog with WordPress Software     246 Information You Need Before You Begin     246 How WordPress Software Works     246 How Much Does All This Cost?      247 Before Installing Your Software     247 Confirm That the Right Software Is Installed on Your Server      247 Get a Text Editor     248 Get an FTP Client     248 Pick a Username and Password     248 Download and Install WordPress     248 Download WordPress Software     248 Customization of WordPress     249 Adding Themes     249 Adding Plug-Ins     250 Personalization of WordPress     251 Modifying Themes     251 Creating Themes     252 Creating Plug-Ins     253 Blogging on Your iPhone     253 Keep an Eye on Things     253 20 Building a Business Site Using a Content Management System     255 Five Reasons to Use SocialGO as Your CMS     256 Five Reasons to Use Joomla as Your CMS     257 What Is SocialGO?      257 Building a Social Network with SocialGO     258 Sign Up for SocialGO     258 Invite Friends     260 Add Photos and Video     261 Start Admin Center     262 Building a Site with Joomla     264 Before Installing Your Joomla Software     265 Download and Install Joomla     265 Adding Articles     267 Managing Users     268 Modules, Plug-Ins, and Templates     269 Keep an Eye on Things     270 21 Building a Multimedia Website     271 Best Practices for Multimedia     272 Using Multimedia     273 Storing Multimedia Files     274 Downloading Audio and Video Files     275 Streaming Audio and Video     276 Advanced Multimedia Options     279 Wix.com (www.wix.com)      279 Webtrends Apps (www.transpond.com/)     279 Advanced Open-Source Multimedia     279 22 Building a Site Using a Wiki     281 Five Reasons to Use PBworks to Host Your Wiki     282 Five Reasons to Use MediaWiki for Your Wiki     283 What Is PBworks?      283 Building a Wiki Using PBworks     284 Signing Up for PBworks     284 Activating Your Account     286 Editing a Page     287 Adding a Page     288 Linking Pages     289 Viewing Page History     290 Setting Up Your Own Wiki Using MediaWiki Software     291 Information You Need Before You Begin     292 MediaWiki Software Architecture     292 Before Installing Your MediaWiki Software     292 Download and Install MediaWiki     293 Keep an Eye on Things     295   Part VI: Appendixes A List of the Most Common HTML Tags     299 B Free and Open-Source Software Sites     303 History of Open Source     304 Open-Source News     304 General Open-Source Sites     304 Operating Systems     304 Web Browsers     304 Office Suites     305 File Transfer Tools     305 Text Editors     305 Graphics Editors     305 HTML Editors      305 Video Editors     306 Sound Recording     306 Web Servers     306 Database Tools     306 Blog Software     306 CMS Software     307 Wiki Software     307 Script Tools     307 Index     309

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Author Information

Mark Bell is a Ph.D. student at Indiana University. He studies media and its effect on social relations. Before returning to school, Mark worked for 15 years in the software industry as a technical writer, trainer, and developer. He started his first web design company in 1993 and has been making pages and managing websites ever since. He is the father of Jackson, 8, and the husband of Sarah “Intellagirl” Robbins. Mark blogs at blog.markwbell.com. You can find him on Twitter, Facebook, and LinkedIn.

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