Overview

This book tells the story of the Buick Riviera; how it artfully blended styling, luxury, comfort and performance from its earliest years as a trim model, to its dramatic debut in 1963 as an exciting unique automobile for the Buick Division. By 1960, Buick sales were tumbling steadily downward and it became obvious that drastic changes were required in not only styling and performance, but in the GM Division’s overall public image too. The Riviera of the future would not exist simply as a stylish version of another model in the Buick line-up. The Riviera was slated to lead Buick’s renaissance. The Riviera would shed what was left of Buick’s conservative, immediate post-war image, and thrust the Division into the groovy, swinging sixties. The Riviera over the next decade was seen as a more sophisticated ‘cool’ aimed at the successful up-and-coming, shirt and tie, business types, rather than the tie-dye T-shirt, blue jean, mod squad! Included in this book is all the pertinent data and information on the 1963 to 1973 Riviera models enthusiasts will enjoy, as well as a quick look at some of the sweetest customised Riviera models ever built that cruise the roadways today!

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9781787113565

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Reviews

Remember the panache and flair of those Rivs, how they so beautifully combined performance, style and class? This informative book documents three generations of Buick's luxury grand tourer, including the concept cars. You'll find unpublished photographs, advertising material, road test and performance data and factory specifications - all the details enthusiasts enthuse about. - Highline Autos. We enjoyed the period adverts and photos, which are characteristically American: bright, cheerful and retro. There's no denying the Rivera is one of the most striking cars of its time and there is a decent potted history of the 1963-73 model here. - Auto Express. A welcome arrival for a model that is little-covered in the UK. Quality photography is backed up by plenty of intriguing archive, and there's a useful history lesson before model year changes are explained, as well as a look at custom models. - Classic & Sports Car.If you ever wanted to know more about the development of the barge that appeared in Due South, Mort's book delivers. - Classic Car Weekly.

Remember the panache and flair of those Rivs, how they so beautifully combined performance, style and class? This informative book documents three generations of Buick's luxury grand tourer, including the concept cars. You'll find unpublished photographs, advertising material, road test and performance data and factory specifications - all the details enthusiasts enthuse about. - Highline Autos. We enjoyed the period adverts and photos, which are characteristically American: bright, cheerful and retro. There's no denying the Rivera is one of the most striking cars of its time and there is a decent potted history of the 1963-73 model here. - Auto Express.

Author Information

Canadian Norm Mort has had a lifelong interest in historic vehicles, and by the age of 10 was photographing old vehicles parked by the side of the road; by the age of 12 he was the youngest member on the executive of the Antique and Classic Car Club of Canada. After graduating from the University of Toronto, Norm became a teacher and librarian in the public school system. However, it was not long before his love of old cars and trucks led him to become a freelance automotive writer for magazines and newspapers in the field of transport, which he has now done for over 30 years. Norm has written over a dozen books about historic vehicles, and has become Canada's most prolific writer on old cars and trucks. Norm is also an animal lover, and has written books about travelling with pets (combining both of his passions) and about living with a pet menagerie. Norm lives in Canada with Scottish wife, Sandy, and a variety of pets. Their son Andrew has been the photographer for all of Norm's books.

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