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OverviewBrochureware and Beyond examines how small business owners work with web development consultants during the process of designing and implementing a web site. Four engagingly written, detailed case studies illuminate how roles and responsibilities are negotiated between business owner and web developer, and analyze the influences shaping the content and functionality of the end-product. The author argues that to get beyond brochureware with their web sites, small business owners and their web development consultants need to think more strategically and work more collaboratively. Full Product DetailsAuthor: Janene CareyPublisher: LAP Lambert Academic Publishing Imprint: LAP Lambert Academic Publishing Dimensions: Width: 15.20cm , Height: 1.10cm , Length: 22.90cm Weight: 0.295kg ISBN: 9783838301648ISBN 10: 3838301641 Pages: 196 Publication Date: 25 May 2009 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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