Overview

This book uses the case study of public television in post-communist Latvia to explore the question of how audiences respond to TV offerings, and how their choices can be seen as an act of agency. Jānis Juzefovičs builds his book around Albert O. Hirschman’s classic concepts of exit, voice, and loyalty—the options available to a person within any system. He uses Hirschman’s ideas, along with tools from social constructionism, to assess how the publics of both the Latvian-speaking majority and the large Russian-speaking minority have responded to the role of public television in the nation-building efforts of the new Latvian state. Along the way, he develops our understanding of public broadcasting more generally, and the way it can be used to define a national 'we'.  

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9781783206919

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Reviews

Janis Juzefovics' monograph provides detailed insight into the media and TV viewing habits of ethnic Latvians and Russian speakers in Latvia. Juzefovics's research angle and his methods allow him to go beyond generalised attributions and positions. . . . This is an important book not only for scholars interested in media habits and public television but also for those who would like to understand the diversity of Latvia's population. --Katja Wezel, Slavic Review

Author Information

Jānis Juzefovičs is a research fellow at the Institute of Social Studies, University of Tartu, Estonia.

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