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OverviewBroadcast/Broadband Copywriting is the most widely used book for learning how to write all types of copy for the electronic media. This book addresses the fundamental rules and techniques common to electronic media scripting with a depth of coverage unmatched by other texts, but without assuming any prior media writing, production, or advertising experience on the part of the reader. Return to PIC when completed. Thank you! Full Product DetailsAuthor: Peter B. OrlikPublisher: Pearson Education (US) Imprint: Pearson Edition: 8th edition Dimensions: Width: 18.00cm , Height: 3.00cm , Length: 23.50cm Weight: 0.800kg ISBN: 9780205674527ISBN 10: 0205674526 Pages: 504 Publication Date: 02 December 2009 Audience: Adult education , Further / Higher Education Format: Paperback Publisher's Status: Out of Print Availability: In Print ![]() Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |