Broadcast Writing: Principles and Practices
Author:   Roger L. Walters
Publisher:   McGraw-Hill Education - Europe
Edition:   2nd Revised edition
ISBN:  

9780070680319


Pages:   592
Publication Date:   01 January 1994
Format:   Paperback
Availability:   Out of stock   Availability explained


Our Price $241.72 Quantity:  
Add to Cart

Share |

Broadcast Writing: Principles and Practices


Add your own review!

Overview

This text provides a broad range of writing tasks that students can understand and use as models. It places broadcast writing in a wider context that includes advertising, programming, production and audience analysis. In addition, it treats broadcast writing as an integrated process enabling students to learn basic principles and then use them in a variety of genres. This edition contains sample scripts and storyboards, an analysis of audience gratification, and a chapter on ethics, containing a section on legal considerations. Also included is coverage on career opportunities, research and preparation, corporate writing, and writing dialogue for dramatic purposes.

Full Product Details

Author:   Roger L. Walters
Publisher:   McGraw-Hill Education - Europe
Imprint:   McGraw-Hill Publishing Co.
Edition:   2nd Revised edition
Dimensions:   Width: 18.20cm , Height: 2.40cm , Length: 23.10cm
Weight:   0.816kg
ISBN:  

9780070680319


ISBN 10:   0070680310
Pages:   592
Publication Date:   01 January 1994
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

Table of Contents

PART ONE: GETTING READY TO WRITE1. Creative Preparation2. Broadcast CommunicationPART TWO: PRINCIPLES3. Aural Style4. Writing and Production5. Script Mechanics6. Program Structure7. Handling Sound8. Handling VisualsPART THREE: SPONSORS, PURPOSES, AUDIENCES: THE BUSINESS OF BROADCASTING9. Sponsors and Their Purposes: Persuasion10. Audiences and Their ExpectationsPART FOUR: PRACTICE11. Commercials and Other Announcements12. News13. Talk, Interview and Discussion Programs14. Documentary Programs15. Corporate/Instructional Programs16. Dramatic ProgramsPART FIVE: OTHER PROGRAM TYPES17. Legal and Ethical Considerations for the Broadcast WriterINDEX

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now