Overview
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Advertisers, who once needed to promote the joys of motoring as well as the particular pleasures of the individual product, no longer needed to wonder whether the potential customer (let alone society at large) might be content with no car at all. It was during this time that the question changed from ""Do we need a car?"" to ""What car shall we have?"" This work explores the decade's many advertising types and trends published by both car manufacturers and importers in three main sections: ""Family Marques: Engines of an Industry,"" ""Luxury and Sporting Marques: Aspiration and Escape"" and ""Imported Marques: Britain Embraces the World."" Eleven appendices provide information on various topics ranging from the value of the pound in 1958-70 compared to its value in 2001 and imports of cars from selected countries, to car manufacturers' and importers' advertising agencies, and approximate monthly press advertising expenditures. A ""Notes"" section for each of the three main divisions along with a separate index for the nearly 170 photographs and illustrations are also included.
Full Product Details
Author: Heon Stevenson
Publisher: McFarland & Co Inc
Imprint: McFarland & Co Inc
Edition: Illustrated edition
Dimensions:
Width: 22.10cm
, Height: 3.00cm
, Length: 28.50cm
Weight: 1.234kg
ISBN: 9780786419852
ISBN 10: 0786419857
Pages: 429
Publication Date: 07 December 2004
Audience:
General/trade
,
Professional and scholarly
,
General
,
Professional & Vocational
Format: Hardback
Publisher's Status: Out of Print
Availability: In Print
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.
Reviews
meticulously researched and well presented...fascinating...detailed Classic Car Mart; extremely scholarly work...an amazing piece of scholarship The Automobile; informative...a good book Classics Monthly; what a brilliant book!...fabulous Classic Cars; Stevenson flexes historical muscle Old Cars Weekly; gives great insight into the world of selling cars via the printed page...enlightening The Sacred Octagon; fascinating...thorough...well illustrated...thoroughly and impartially recommended Newsletter of the History of Advertising Trust; a book of the richest scholarship, most engagingly presented...a veritable trip down memory lane...desirable and entertaining The Flying Lady; this exhaustive work appears to be a unique look at an important advertising category and is worth the price of admission SpeedReaders.
"""Fascinating...thorough...well illustrated...thoroughly and impartially recommended"" meticulously researched and well presented...fascinating...detailed Classic Car Mart; extremely scholarly work...an amazing piece of scholarship The Automobile; informative...a good book Classics Monthly; what a brilliant book!...fabulous Classic Cars; Stevenson flexes historical muscle Old Cars Weekly; gives great insight into the world of selling cars via the printed page...enlightening The Sacred Octagon; fascinating...thorough...well illustrated...thoroughly and impartially recommended Newsletter of the History of Advertising Trust; a book of the richest scholarship, most engagingly presented...a veritable trip down memory lane...desirable and entertaining The Flying Lady; this exhaustive work appears to be a unique look at an important advertising category and is worth the price of admission SpeedReaders."""
Fascinating...thorough...well illustrated...thoroughly and impartially recommended
Author Information
Heon Stevenson has written for several classic car magazines. He is an Individual Friend of the History of Advertising Trust. He lives in Cambridge, England.
