Overview

This guide features everything you need to get your website indexed so it appears at the top of Google searches to generate the profile you need to have a successful online business.

Full Product Details

Author:   David Amerland
Publisher:   Pearson Education Limited
Imprint:   Prentice-Hall
Dimensions:   Width: 23.20cm , Height: 1.00cm , Length: 18.90cm
Weight:   0.444kg
ISBN:  

9780273745426

ISBN 10:   0273745425
Pages:   216
Publication Date:   16 June 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Table of Contents 1. Instant SEO What is SEO What elements of SEO you can control SEO elements which you cannot control How to make SEO work for you Practical applications of SEO SEO activities which work SEO methodology 2. SEO Basics Exploring SEO options Meta tags - what they are and how they are used SEO and websites SEO and reputation management SEO and ego searches Basics of optimizing a website Basics of reputation management 3. SEO Essentials Keywords and what they are How to analyse keywords How to research keywords Keywords and content How to use keywords Keywords and meta tags Keywords and optimized content PageRank and what it means 4. SEO and Search Engine Marketing (SEM) SEO and search engine indexing How to explore search engine indices How to query search engines Search engine database query commands (and how to use them) When to query search engines How to analyze a website How to create optimized content How to market content to search engines 5. SEO and website design Why design can affect SEO SEO and design basics How to analyze a website's design How to use a website's design for SEO 6. SEO and product promotion SEO and how it is employed in marketing Marketing techniques which really work SEO activities and product descriptions How to optimize an online product 7. SEO and online marketing Online marketing and what it is SEO and online marketing - differences and similarities SEO and search engine marketing 8. Advanced SEO What is advanced SEO Why is advanced SEO important How to assess if you need advanced SEO How to best use advanced SEO 9. SEO and the social web What is social marketing What is the social web Why is the social web important How to best use the social web Social web and SEO 10. SEO and the real time web What is Real Time marketing What is the Real Time web Why is the Real Time web important How to best use the Real Time web Real Time web and SEO

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