Overview

Bridging the Business-Project Divide is a wonderfully pragmatic book which understands that one of the most natural ways to connect projects and business-as-usual activities is by identifying the needs of both, where these diverge and, most importantly, how to bring them together. Unfortunately, the natural side-effect of two so different perspectives is misunderstanding, mutual incomprehension, and despite good intentions on both sides, failure to deliver to mutual benefit. John Brinkworth tackles the subject by examining the symptoms - how do we know there is a problem, and how is it manifested?; the causes - a deeper analysis going behind the symptoms to consider the root causes; and the solutions - addressing the root causes and how this could lead to more successful projects.

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9781322432601

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