Overview
The inspiring story behind today's craft beer revolution is the subject of this lively memoir by Frank Appleton, the English-trained brewmaster who is considered by many to be the father of Canada's craft-brewing movement. Appleton chronicles fifty years in the brewing business, from his early years working for one of the major breweries, to his part in establishing the first cottage brewery in Canada, to a forward look at the craft-beer industry in an ever more competitive market. Disillusioned with the Canadian brewing scene in the early 1970s, when three huge companies controlled 90 percent of the market and marketers and accountants made the decisions on what products to make, not the brewmasters, Appleton decided to ""drop out"" and brew his own beer while homesteading in the interior of British Columbia. He made a meagre living as a freelance writer, and his article entitled ""The Underground Brewmaster"" sparked the interest of John Mitchell, co-founder of the Troller Pub in Horseshoe Bay, BC. Their partnership launched the Horseshoe Bay Brewery in June 1982, the first of its kind in the country, serving the iconic Bay Ale brewed from Appleton's recipe. Covering a range of topics, such as the difficulty of steering beer drinkers away from the ""Big Boys"" breweries and struggles with the BC Liquor Control Board, as well as brewing plant design and the complexities of the malting process, Brewing Revolution touches upon the foundation of what shaped the craft-beer industry in Canada. Appleton's passion and innovation opened the gates for the scores of brewpubs and microbreweries that were to follow in both Canada and the US, and his story is of interest to anyone excited by today's craft-beer revival.
Full Product Details
Author: Frank Appleton
Publisher: Harbour Publishing
Imprint: Harbour Publishing
Dimensions:
Width: 14.60cm
, Height: 2.50cm
, Length: 22.80cm
Weight: 0.349kg
ISBN: 9781550177824
ISBN 10: 1550177826
Pages: 224
Publication Date: 02 February 2017
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Temporarily unavailable
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.
Reviews
Appleton has a warm, often subtly humorous approach to his memoir and this is emblematic of how much the craft-beer industry has meant to him over the years. There is an intimate passion with which he remembers amazingly minute details... <i>Brewing Revolution</i> is a great, fun read and one that you won't mind spending the money on. <br/> Malcolm Wilkins, <i>Ubyssey, </i> September 2016
Each turn in the story is captivating and informative. Appleton includes scientific information, technical pointers for those interested in starting up a new brewery, and even a recommended reading list. </p>--Becca Smith Booklist
Author Information
Frank Appleton has been consultant brewmaster to twenty brewing operations, including consulting in brewery design, startup and brewer training. In 2009, Appleton received the Lifetime Achievement Award for Leadership in Craft Brewing from CAMRA Chapter Victoria. He lives in Edgewood, BC.
