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9781469661025

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Integrating archival records from activists, mainstream and grassroots periodicals, and oral history interviews, Allyson Brantley offers an illuminating account of how boycotters organized a diverse coalition to fight the anti-union, discriminatory practices of Coors and its neoliberal ideology. Labor historians, social movement scholars, and researchers who study how politics influence consumer behavior will find notable contributions in Brantley's book."" - Business History Review A fast-paced and lively narrative. . . . Brantley is a skilled thinker and writer who has offered food studies scholars, labor historians, and residents of the Rocky Mountain West an important new contribution.""--Gastronomica Excellent. . . . Brantley's examination of the boycotts themselves reveals a great deal about the complexities involved when different groups work together towards common goals.""--Society for US Intellectual History The text is sure to result in major contributions for future research and scholarship on this important subject matter. Every library should obtain a copy for collections on labor, grassroots politics, and social movements history.""--CHOICE This impressive book sheds new light on the history of intersectional activism and conservative politics, as well as labor and business history. It is one of the most clarifying, empirically rich analyses of post-1960s activism ever written.""--Pacific Historical Review

This impressive book sheds new light on the history of intersectional activism and conservative politics, as well as labor and business history. It is one of the most clarifying, empirically rich analyses of post-1960s activism ever written. - Pacific Historical Review Integrating archival records from activists, mainstream and grassroots periodicals, and oral history interviews, Allyson Brantley offers an illuminating account of how boycotters organized a diverse coalition to fight the anti-union, discriminatory practices of Coors and its neoliberal ideology. Labor historians, social movement scholars, and researchers who study how politics influence consumer behavior will find notable contributions in Brantley's book. - Business History Review

Integrating archival records from activists, mainstream and grassroots periodicals, and oral history interviews, Allyson Brantley offers an illuminating account of how boycotters organized a diverse coalition to fight the anti-union, discriminatory practices of Coors and its neoliberal ideology. Labor historians, social movement scholars, and researchers who study how politics influence consumer behavior will find notable contributions in Brantley's book. - Business History Review

Excellent. . . . Brantley's examination of the boycotts themselves reveals a great deal about the complexities involved when different groups work together towards common goals.--Society for US Intellectual History The text is sure to result in major contributions for future research and scholarship on this important subject matter. Every library should obtain a copy for collections on labor, grassroots politics, and social movements history.--CHOICE This impressive book sheds new light on the history of intersectional activism and conservative politics, as well as labor and business history. It is one of the most clarifying, empirically rich analyses of post-1960s activism ever written. - Pacific Historical Review Integrating archival records from activists, mainstream and grassroots periodicals, and oral history interviews, Allyson Brantley offers an illuminating account of how boycotters organized a diverse coalition to fight the anti-union, discriminatory practices of Coors and its neoliberal ideology. Labor historians, social movement scholars, and researchers who study how politics influence consumer behavior will find notable contributions in Brantley's book. - Business History Review

Author Information

Allyson P. Brantley is assistant professor of history and Director of Honors & Interdisciplinary Initiatives at the University of La Verne.

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