Brewed in Japan: The Evolution of the Japanese Beer Industry
Author:   Jeffrey W. Alexander
Publisher:   University of British Columbia Press
ISBN:  

9780774825054


Pages:   316
Publication Date:   01 July 2014
Format:   Paperback
Availability:   Not available   Availability explained
This product is no longer available from the original publisher or manufacturer. There may be a chance that we can source it as a discontinued product.

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Brewed in Japan: The Evolution of the Japanese Beer Industry


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Author:   Jeffrey W. Alexander
Publisher:   University of British Columbia Press
Imprint:   University of British Columbia Press
Weight:   0.460kg
ISBN:  

9780774825054


ISBN 10:   0774825057
Pages:   316
Publication Date:   01 July 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Not available   Availability explained
This product is no longer available from the original publisher or manufacturer. There may be a chance that we can source it as a discontinued product.

Table of Contents

Introduction: Beer’s Evolution into a Japanese Commodity 1 Foreign Influences: The Origins of Japan’s Beer Brewing Industry, 1868-1906 2 Keeping Up Appearances: Maintaining Beer’s German Authenticity, 1906-36 3 Brewing Self-Sufficiency: Beer, Empire, and the Wartime Command Economy, 1937-45 4 “The Taste of Home”: Beer as Postwar Japanese Commodity, 1945-72 5 Learning from Japan: “Orion Beer” and Okinawan Consumer Identity, 1945-72 6 Indigenous Brews: Innovation, Entrepreneurship, and Beer’s Continuing Evolution Conclusion: Biiru no Nihonka – The “Japanization” of Beer Appendix: Data on Japan’s Beer Brands and Their Manufacturers, 1869-1949 Glossary Notes Bibliography Index

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Author Information

Jeffrey W. Alexander is an associate professor of history at the University of Wisconsin, Parkside, and author of Japan’s Motorcycle Wars: An Industry History (UBC Press, 2008).

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