Overview

"In this edgy follow-up to Frankie Russo's The Art of Why, readers are asked to redefine their meaning of personal success in order to tap into a deeper and more meaningful definition of their purpose. Breaking WHY interrogates what our true WHY really is, and in the process, Russo adapts his earlier work and disrupts the rules he set for himself in order to more fully achieve authentic success. Sometimes, we have to shatter something in order to rebuild it. This book breaks down the steps needed to achieve a more substantive version of ourselves, in both our personal lives and in the realm of business and entrepreneurship. By exploring the role that emotions can play in both hindering and empowering us, Russo ultimately argues that pursuing a singular, self-driven ""I"" is the ultimate misinterpretation of success. A champion of authenticity and a proponent of harnessing ""strategic emotions,"" Russo aims to debunk the common conception that emotions are anathema to having a successful life. Using the tools and hacks in Breaking WHY, people from all walks of life will come to realize that it can be just as important to break the rules as it is to make and follow them."

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Reviews

"""Compelling. Provocative. Important. The latest book by entrepreneur and author Frankie Russo takes the innovation and authenticity conversation to a whole new level. It has the motivating punch of Tony Robbins with the warmth and compassion of Brené Brown. The book guides readers on how to live out their purpose without burning themselves out, through simple adjustments that boost emotional states and unlock the energy we all need to succeed in life. It's a fun, easy read filled with wisdom bombs to help you continuously innovate while remaining true to your authentic self. Highly recommend!"" - Josh Linkner, five-time tech entrepreneur, New York Times bestselling author, and venture capitalist ""Frankie Russo asks us to dig deep and rework the process of defining ourselves and our relationships to success. Russo differentiates himself from the pack by mentoring his readers and guiding them personally through the often nonlinear process of balancing our personal fulfillment with professional gain. Always one to walk the walk, Russo uses his own story as a template for all leaders and learners to follow.""- Greg Scheinman, bestselling author of The Midlife Male ""Frankie's authentic message inspires me to be real. It's not about appearing good, it's about being ourselves. The message is like gold!"" - Jason Romair, founder of Kaiya Beach"

Author Information

Frankie Russo is a visionary in innovation and authenticity. A serial entrepreneur with a proven track record for using authenticity and purpose to foster innovation, Russo has led multiple companies to remarkable growth, landing on the Inc. 500/5000 list 8 years in a row, including 60X growth of his tech company, culminating in acquisition by a Fortune 500 entity. He is the author of two bestselling books and a sought-after speaker known for transforming organizational cultures and inspiring individual and corporate innovation. His keynote experiences are tailored, impactful, and full of actionable insights for fostering a culture of authenticity, imagination, and purpose to unlock breakthrough innovation and extraordinary transformation.

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