Overview

New York Times bestselling author Ben Mezrich pulls back the curtain on the most volatile, complex, and bizarre corporate takeover in history: Elon Musk's acquisition and subsequent occupation of Twitter. In October 2022, Elon Musk marched through Twitter's front doors carrying a kitchen sink, tweeting a message to his millions of followers: 'let that sink in'. His takeover came with the promise of fundamental changes, but nothing could prepare the company for the chaos to come - brutal, sometimes arbitrary mass firings, an exodus of advertisers and 'blue-tick' celebrities, and a vicious Shakespearean battle for control. With unique access to Twitter employees and Musk's confidants, this is the astonishing story from all sides, revealing a wealth of new details. Follow the darkly comic, self-inflicted, and sometimes frightening events that led Elon into an emotional downward spiral. The whole world was watching. Breaking Twitter provides ringside seats to one of the most dramatic and compelling business stories of our time. Elon Musk didn't break Twitter. Twitter broke Elon Musk. 'Uproarious . . . stimulating enough to keep even an unmedicated narcoleptic awake' - Washington Times on The Accidental Billionaires

Full Product Details

Author:   Ben Mezrich
Publisher:   Pan Macmillan
Imprint:   Macmillan Business
Dimensions:   Width: 16.00cm , Height: 3.00cm , Length: 24.00cm
Weight:   0.566kg
ISBN:  

9781035032464

ISBN 10:   1035032465
Pages:   352
Publication Date:   09 November 2023
Recommended Age:   From 18 years
Audience:   General/trade ,  College/higher education ,  Professional and scholarly ,  General ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Reviews

Uproarious . . . stimulating enough to keep even an unmedicated narcoleptic awake -- <i>Washington Times</i> on <i>The Accidental Billionaires</i>

Author Information

Author Website:   https://www.benmezrich.com/

Ben Mezrich is the New York Times bestselling author of The Accidental Billionaires (adapted by Aaron Sorkin into the David Fincher film The Social Network), Bringing Down the House (adapted into the number one box office hit film 21), The Antisocial Network, and many other bestselling books. His books have sold over six million copies worldwide, and he is one of the world's leading business narrative writers. Breaking Twitter is his thirteenth non-fiction book.

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Author Website:   https://www.benmezrich.com/

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