Overview

What prevents us from being fully ourselves at work, from growing, from having fun while bringing value? Why do we wear masks and play roles, thereby reinforcing the very stereotypes that stifle our humanity at work? Why don't companies allow people autonomy, mutual respect, and the development of their talents and inclinations? What undermines the connection between business case and fairness case, between what is convenient and what is moral? These questions guide the author's account of a significant part of her ""recipe for life."" She emphasizes the importance of an experience that taught her to stop making excuses, to seek people capable of sharing an idea and a direction, and to overcome a culture of control in order to affirm one of autonomy. All while keeping an eye on an increasingly present market that continually reshapes organizations. Authentic, essential, rough, this book invites you to take the initiative by modeling the present on the concept of ""braveship"" a mix of courage, responsibility and autonomy, rigor and creativity that makes audacity overflow beyond ""simple"" leadership.

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Born in Florence in 1977, a degree in Business Economics from the University of Pisa and an MBA in International Management from the University of Brighton. She worked IBM as of the ITF Informatics Finance and Value Business Manager team on the entire IBM business, Hardware, software and services. She first became CEO with responsibility for Commercial and Product Management (2014), and then CEO of Var Group Spa (2021), with a presence in 13 countries, guiding companies in digital evolution with innovative and tailor-made solutions.

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