Brands and the Brain: How to Use Neuroscience to Create Impactful Brands
Author:   Arvind Sahay
Publisher:   Penguin Random House India
ISBN:  

9780143452614


Pages:   304
Publication Date:   30 March 2022
Format:   Paperback
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Brands and the Brain: How to Use Neuroscience to Create Impactful Brands


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Author:   Arvind Sahay
Publisher:   Penguin Random House India
Imprint:   Penguin
Dimensions:   Width: 13.00cm , Height: 2.00cm , Length: 20.00cm
ISBN:  

9780143452614


ISBN 10:   0143452614
Pages:   304
Publication Date:   30 March 2022
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Arvind Sahay is professor of marketing and international business; Prof. M.N. Vora Chair in marketing and entrepreneurship; chair, India Gold Policy Centre; chair, marketing area; and chair, NSE Centre for Behavioral Science at the Indian Institute of Management Ahmedabad. Prof. Sahay completed his PhD from the University of Texas, Austin. He obtained his MBA from the Indian Institute of Management Ahmedabad. Prof. Sahay also holds a degree in chemical engineering from the Indian Institute of Technology Kanpur.

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