Overview

"If you want to discover how to create a strong and positive perception about your business or cause, then keep reading... In a market dominated by conglomerates, competition between small businesses is at its peak. Branding is a way for a business to make it to the top, plus improve its operations. It's all right if you suddenly feel overwhelmed by the almost infinite branding techniques available. Fortunately for you, this book is here to set the record straight for branding. This book comprises years of experience, written to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding. In this book, you'll: Learn how to start a branding campaign from A to Z Find out how to avoid the most common branding pitfalls Take a peek at the branding secrets of the most successful brands Discover how to determine the type of branding that's most suitable for almost any business Find new ways that allow you to integrate more than one branding method in a campaign Discover where exactly the problem is in your branding campaign Learn how to best go head-to-head with competitors when it comes to a brand war This book will prove its value as you see immediate and long-term gains as you slowly incorporate the branding techniques covered here. Expect to learn all there is to learn about branding, from its ancient roots to the most current sophisticated techniques. So if you want to master branding, scroll up and click the ""add to cart"" button!"

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9781952559570

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