|
|
|||
|
||||
OverviewThis is the first book to explore current brand identity issues on the Web and to survey different aspects of branding, highlighting them with in-depth case studies from the U.K., the US, Europe, and Asia. The book features well-known companies dealing with big brands and smaller agencies that have approached the subject with an innovative style. The case studies contain information, conceptual ideas, and strategic tips that computer enthusiasts, designers, advertising and public relations people, and information distributors will find highly useful in their work. Full Product DetailsAuthor: Keith DrewPublisher: Universe Publishing(NY) Imprint: Universe Publishing(NY) Dimensions: Width: 21.90cm , Height: 1.40cm , Length: 27.90cm Weight: 0.794kg ISBN: 9780789307958ISBN 10: 0789307952 Pages: 160 Publication Date: 25 October 2002 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Awaiting stock The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
||||