Overview
Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. It shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
Full Product Details
Publisher: Taylor & Francis Group
Imprint: Taylor & Francis Group
ISBN: 9781282256750
ISBN 10: 1282256750
Pages: 326
Publication Date: 01 January 2008
Audience:
General/trade
,
General
Format: Electronic book text
Publisher's Status: Active
Availability: Available To Order

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